Public Relations, Marketing &
105 Copper Trail
Canton, GA 30114
678-493-0313 o 678-697-3069 c
Extensive corporate & agency experience with consumer products, industrial, retail, sports, professional & financial services & healthcare, business development, franchising & foodservice, Internet-based businesses, B2B, B2C, associations, non-profits and others. Creative catalyst and outstanding writer/editor with excellent leadership, mentoring, quality control and project management skills. Thoroughly familiar with all facets of internal & external communications including media relations, marketing communications, financial & international communications.
C-level communications consultant experienced in strategic communications planning & execution; trade show, meeting & convention management; sales incentive campaigns; celebrity & event sponsorships; new product launches & brand extensions; consumer affairs & community relations.
Substantial Client and Agency Experience: My varied marketing and public relations career has included key communications positions with world-class firms and brands, including The Coca-Cola Company, General Electric, KFC, Ogilvy PR Worldwide, Cleveland-Cliffs, ABC-TV and United Press International.
Clients served include BellSouth, BuyCollegeStuff.com, American Craft Council, Arthritis Foundation, Atlanta Paralympic Games, Chick-fil-A, Children's Healthcare of Atlanta, Coalition on Organ Donation, Colorado Silver Bullets, CoreNet Global, North Highland, Rubbermaid, South Georgia (Arena2) Wildcats, International Special Olympics, Whole Foods, Durex, BzzAgent.com, Brinker International, Chili's, Becket Fund for Religious Liberty, Perkins+Will, ENDOW, International Premium Cigar & Pipe Retailers Association, International Boxing Federation, Focus (Direct Mail) Marketing, Surgitrac Corporation, and others.
Quality Contacts and Connections: When something needs doing, I know how to do it myself or to manage others to get it done effectively and efficiently. That goes for New York and local press contacts for national and local publicity – print, broadcast, electronic – event management, community relations, reputation management, customer relations, media and presentation training of executives, crisis management, internal and financial communications, events and sponsorships, charitable giving, advertising and PR agency management and more.
Record of Communications Accomplishments: Skilled in all areas of internal and external marketing and corporate communications and public relations including strategic planning and execution of multi-dimensional communications programs, events and campaigns. Well versed in areas of organizational dynamics and change management, I have built complete communications functions as well as down-sized and outsourced them as needed.
International Experience: Have worked in diverse geographic areas of the world including the United States, Europe, many countries of the former Soviet Union, Canada, Mexico, Central and South America, North Africa, the Middle East, the Caribbean, Australia and elsewhere
B.A. Cleveland State University, English 1965
Silver Anvil– Public Relations Society of America
MAX Award for Marketing Excellence – Georgia State Univ. Marketing Roundtable (Best in State)
Marketing Agency of the Year -Rubbermaid
National Investor Relations Institute
North American Assoc. of Independent PR Agencies
Tortorici & Randolph – 1992–Current; CEO, Owner
Ogilvy PR Worldwide – 1990–1992; EVP of Marketing & Head of European Operations
The Coca-Cola Company – 1977–1990; VP of Public Relations for Coca-Cola North America
KFC/Heublein – 1974-1977; Director of Public Relations
Cleveland-Cliffs – 1970-1974; Director of Public Relations
General Electric – 1966-1970; Manager, Cleveland News Bureau
ABC-TV (Cleveland)– Full time while in college full time
United Press International – Full time while in college full time